We create web content for our clients to extends the sales funnel farther out, reach a larger audience, and migrate them to becoming customers that engage, refer, and repeat purchase.
Have you noticed how some copy seems to draw in customers like a magnet? If so, you're not alone: many companies sell the wrong way for a given stage of the sales cycle and choke the flow of leads. Instead, we open a steady flow of leads with staged gateways that nurture prospect relationships with content appropriate for every stage.
The game is to create a converging circles system of lead acquisition so your company becomes well positioned to prospects before they reach the buying stage. Then when they do, you're the natural choice.
The 3 main jobs of content are spelled as R.I.P: Readability, Indexing, and Persuasiveness
Readability: We make sure that the content is easy to understand so your target prospect actually reads it and sees your company as a credible authority.
Indexing: We help you get more search engine traffic by staying on top of changes in search algorithms and doing thorough research so we can offer the best answers to the questions your prospects ask.
Persuasiveness: We convert prospects to loyal, ongoing customers with language patterns that create credibility and engagement.
Great content should educate, empower, and position. It should broader the circles of awareness of your company. Use our web form to set up a free consultation and we will show you how this can work for your company.