5th Level Web Blog

21 Quotes that Illuminate Experience Marketing

On How Experience Marketing is Built from the Convergence of Marketing and Service

21 Quotes that Illuminate Experience Marketing

"The customer experience is the next competitive battleground." - Jerry Gregoire

"Marketing is too important to be left to the marketing department." - David Packard

"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied." - Jerry Fritz

"Do what you do so well that they will want to see it again and bring their friends." - Walt Disney

"Customer experience has become product experience, and that’s what is creating such massive disruption.” - Scott McCorkle

“Be genuine. Be remarkable. Be worth connecting with.” - Seth Godin

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“What we’re really trying to do is engage with the consumer community so deeply, that they begin to take on the task of evangelizing the brand themselves.” - David Rich

“Reaching people isn’t the challenge—it’s connecting with people.” - Charlie Horsie

"A system is more than the sum of its parts; it is an indivisible whole. It loses its essential properties when it is taken apart. The elements of a system may themselves be systems, and every system may be part of a larger system." - Russell Ackoff

“People do not buy goods and services. They buy relations, stories, and magic.” –Seth Godin

“There are no separate systems. The world is a continuum. Where to draw a boundary around a system depends on the purpose of the discussion.” - Donella H. Meadows, Thinking in Systems: A Primer

On How the Internet has made Experience Marketing More Necessary


“Ask yourself: How can we make any customer touchpoint delightful? That changes the way we think about applying the many wonderful tools we now have as digital marketers.” - Scott McCorkle

“Google only loves you when everyone else loves you first.” - Wendy Piersall

"Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet." - Joe Pulizzi & Newt Barrett

“A brand is no longer what we tell the consumer it is — it is what the consumers tell each other it is.” - Scott Cook

"For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling." - Simon Mainwaring

"With so much digital noise overwhelming our lives, CMOs are seeing live events in a new light to better engage distracted audiences.” - Greg Oates

“Marketers around the world are embracing experiential marketing as a primary driver of their marketing. Experiential marketing is being used as both a standalone channel and as an integrated part of overall campaigns.” - Jeff Stelmach

"Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." - Amy Jo Martin

“Your brand isn’t what you say it is, it’s what Google says it is.” - Chris Anderson

“In a digitally connected world, a byte of data can boost or bite your brand” - Bernard Kelvin Clive



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