Our content strategy is based on creating the conditions for clear market leadership. Being at the 5th Level is being a leader from your prospect and customers' point of view.
One of the biggest challenges in business is how to take full advantage of the market leadership opportunities opened up by the internet. We see the incredible opportunity that comes from harvesting the hidden potential within the minds in your business that can help customers make better informed decisions about purchasing what you offer as well as extracting more value out of whatever it is you sell.
We want to help you see the opportunity of content marketing on the internet in a way that gives you distinctive advantage over your competitors.
Marketing Content Responsive to Your Prospects' Media Pull
According to one study, 81% of purchasers research on the internet before making a buying decision.
What most don't realize is that means your prospects aren't searching on the internet in the same way that they are buying in your store. They are typically in "research" mode and that changes once they know enough to guide their purchase decision. Good content responds to this "media pull" as different from "purchase pull" by knowing the same fish is not caught in the ocean by the same method it is ordered in the restaurant. It has changed its state and different strategies are needed. It's the same for your prospects.
5th Level Content Marketing teaches your marketplace to be smarter customers who get more value out of what you sell in a way that positions your business as the only way to get that distinctive advantage.
We create web content for our clients to extend the sales funnel farther out, reach a larger audience, and migrate them to becoming customers that engage, refer, and repeat purchase.
Instead of being typical and selling the wrong way for a given stage of the sales cycle, let's open staged gateways that nurture prospect relationships with content appropriate for every stage they go through to create the breakthrough growth your company is capable of.
R.I.P: Readability, Indexing, and Persuasiveness
The 3 main jobs of content are spelled as R.I.P: Readability, Indexing, and Persuasiveness
Readability: We make sure that the content is easy to understand so your target prospect actually reads it and sees your company as a credible authority.
Indexing: We help you get more search engine traffic by staying on top of changes in search algorithms and doing extensive search engine optimization so your content ranks as high as possible in relevant searches.
Persuasiveness: We convert prospects to loyal, ongoing customers with language patterns that create credibility and engagement.
Great content should educate, empower, and position. It should broader the circles of awareness of your company. Use our web form to set up a free consultation and we will show you how this can work for your company.