Quick Guide to the Five Levels

Do you know what web level your company is at? Your key competitors? The national highest standard?

  • Level 1

    • Leadership Mindset

      "The internet is not important to us. Just being there is enough"

    • Website

      Website has glaring problem. Broken links, missing header tags, lack of mobile capability and other issues that are detrimental to user experience and search engine optimization are present. Content may be inaccurate or inadequate to convey company to prospects.

    • Content

      Text and images are not up to professional standard. They may be outdated, missing, or not representative of the quality of the company.

    • External Marketing

      Little or no social media, email marketing, blogging. Online reviews may be unattended to or unprofessionally handled.

  • Level 2

    • Leadership Mindset

      "We have a decent website that is 'good enough'."

    • Website

      Content like images and test are not at a professional standard. Problems like broken links and missing header tags that affect search engine optimization are present but may not be noticed by a casual web user.

    • Content

      Images and text are professional but short of the best competition and may not be current or regularly updated.

    • External Marketing

      There may be some form of social media, email marketing, and/or blogging but it likely lacks consistency or strategy.

  • Level 3

    • Leadership Mindset

      "The internet is relevant to us and we are doing 'enough'."

    • Website

      Professional, current website with good user experience. Images and text content convey professionalism. There are no major errors that affect search engine optimization.

    • Content

      Fresh, regular content with professional copy and imagery.

    • External Marketing

      Some form of consistent social media, email marketing and blogging. Regularly monitors and responds when appropriate to online reviews.

  • Level 4

    • Leadership Mindset

      "It's worth investing in a standout web presence."

    • Website

      Benchmarked website stands out in its niche. The website is well optimized for searches and user experience both. It comes across as current, highly professional, and engaging.

    • Content

      Research-based standout content updated on a tight schedule, benchmarked against the top competition, and with the support and engagement of the best minds in the company.

    • External Marketing

      Consistent, professional, benchmarketing social media, email marketing, and blogging. Regular monitoring of online reviews with professional, empathetic responses. The best minds in the company are fully engaged and contributing to serve the attention customer at the highest possible level.

  • Level 5

    • Leadership Mindset

      "The internet is an extension of our customer-centered, high-level service approach."

    • Website

      Customer-centric website extends service to attention customers. Creating a great internet customer experience results in high level search traffic.

    • Content

      Distinctive and proprietary content designed to serve attention customers at the highest level.

    • External Marketing

      Benchmarked social, email, and blog designed to serve from attention customers' point of view. Online reviews seen as another channel to gain feedback and improve service while delivering high-value content.

Quick Guide to the Five Levels

Which level is your company's web presence at?

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